Case Billebeino

Global commerce for a streetwear brand

Billebeino is a lifestyle brand founded by former NHL player Ville Leino combining his passion for sports and artistic expression.

The Challenge

Billebeino had reached a plateau with their old ecommerce store and it didn’t support the brand with the plans they had to expand to the US market from a platform perspective. With a turnover of 3.5 MEUR they needed a more robust ecommerce solution.

The Solution

We redesigned and built a completely new ecommerce store to reflect the brand proposition of Billebeino. The focus was on building a branded store for multiple markets and to enable a remarkable change in conversion. We released two stores on Shopify Plus: one focused on North America and the other to cover the EU and Asian markets. We also helped them with integrations to both logistics and accounting systems.