Events
Aug 31, 2023
Future Commerce Finland - November 7, 2023
Join Nordic leaders and big-name brands as they explore the new world of online commerce
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When
November 07, 2023
08:30 AM to 12:30 PM
See Timetable
Where
The Clarion Hotel
Tyynenmerenkatu 2, 00220 Helsinki
See Map
What
Ecommerce, personalised experiences, composability, cloud-native, content centricity and more
About the event
Personalised experiences. Content centricity. Composability. Cloud Native. We're entering a new age: the composable era, where businesses must think like digital natives. Brought to you by IONA, in partnership with Sanity, commercetools and Google Cloud, this event deconstructs what it means to ‘go composable’.
Why attend?
Can moving away from legacy tech benefit your business? How do different people approach the move? Our program consists of a delicious breakfast, presentations from expert speakers and networking over lunch at The Clarion. You’ll walk away with a better understanding of what it means to ‘go composable’, with examples of software architecture choices, transformation strategies and tangible insights from brands like Marimekko and more.
Reserve your seat
This event is free for any B2C or B2B brand operating a complex e-commerce business and wants to scale, adapt and grow with the needs of its customers.
Speaker sessions
Join curated talks by visionary thinkers, innovators and doers from the likes of Marimekko, Sanity, Google Cloud, commercetools and more.
Timetable
8:30 am, Breakfast
9 am-12:30 pm, Speaker sessions
12:30 pm, Lunch and networking
Jarno Kartela
Digital Transformation Director at Marimekko
Navigating digitality and omnichannel growth at Marimekko
Find out how Marimekko leveraged the best opportunity in the history of technology to drive commercial transformation - differentiating, automating and delivering new services, content and experiences.
Chelsea Warrington
Partner Manager at commercetools
Building a better future for iconic global brands
Discover how a large, iconic brand replatformed their digital ecosystem, which included not only commerce, but their games, experiences and technology. Chelsea unravels how commercetools helped trial new channels, touchpoints, and digital experiences.
Mark Bryan
Strategic Architect at Google Cloud
Sandra Calvo
Why is data and AI still so exciting?.. or is it?
Google experts will be diving into the role of data and artificial intelligence in running a successful ecommerce business, with live demos to show its power and relevance. If you are thinking about how to improve customer experience, conversions and increase revenue per visitor, then this is the right session for you.
Simeon Griggs
Solution Engineer at Sanity
How to prioritise content over components in a composable era
Components-first thinking can trap content - but it doesn't have to be that way. Structured content can be composable and reusable, delivering more personalised experiences. In this session, Simeon details how to embrace content-first flexibility and shift your thinking from components to content in the composable era.
Rene Calunsag
Technical Director at IONA
A tech insider's look at composable commerce
In 2020, Gartner predicted those using a composable commerce approach will outpace their competition by 80% by 2023. Since then, 'composable' has been one of the biggest buzzwords in ecommerce. Where are we now, and how does it compare? In this session, Rene will share a tech insider's view on the current state and best ways of working within the space.
Meet the sponsors
